referralMD’s Top Marketing and Technology Blog Posts of 2013 (18 Guides in All)

Running a healthcare organization is a daunting task.  Regardless if you are a IT person, administrator, doctor, or executive, we have highly detailed articles that will teach you how to make your job easier and create a defensible competitive advantage.

Getting Started Guides:

Need some tips on some overall strategies to jump start your marketing campaign for your practice? The following 2 guides will get you started quickly.

• The 8 Best Ways to Market Your Healthcare Facility and Stand Out Online
• 8 Quick Steps You Can Do Today to Set Your Healthcare Practice Up for Gigantic Success

 

Content Marketing / Blogging Guides:

Content marketing drives web traffic, builds online relationships, and authority(trust) which converts viewers to patients.  It is critical that you have a regular content schedule of amazing posts that add value to your patients’ lives.

• 8 Tips for Creating One of a Kind Content for Your Healthcare Facility
• The Minimalist Guide to Becoming a Great Doctor Blogger

 

Social Media Guides:

Social media is here to stay, are you using it effectively?

• 24 Outstanding Statistics & Figures on How Social Media has Impacted the Health Care Industry
• 9 Ways to Market Your Medical or Dental Practice With LinkedIn
• Top 30 Healthcare Twitter Hashtags to use while Tweeting
• 10 Ways Doctors Can Make the Most of Social Media

 

Referral Marketing Guides:

Driving referrals either through a patient or other organizations is very important to your success, learn more with these 3 tips.

• 7 Ways To Get More Patient Referrals Online
• Four Innovative Ways for Doctors to Market to Other Doctors
• Guide to Building a Successful Referral Network for Doctors

 

Search Engine Optimization Guides:

Most healthcare providers are doing SEO wrong  and are getting penalized by Google which causes you to be blacklisted from Google Search so no one will ever find your website.  Learn the right way today.

•  7 Actionable SEO Tactics for Healthcare Providers

 

Video Guide:

Video marketing is not a new subject for healthcare, but many have yet to upgrade their strategies for a more affluent patient.  You do not have much time, by 2014 3D and HD internet video will make up 46% of internet traffic.

• Why Video is a Must in 2013 for your Healthcare Practice Website

 

Technology Guides:

Tech is a hot topic in healthcare, how does your organization stand up against the competition?

• How Doctors and Hospitals Can Manage Their IT Needs
• When Was the Last Time You Gave Your Practice a “Checkup”
• The Future of the EMR: How Unbundling will Change Healthcare – infographic
• The Doctor vs. IT Conflict – The Battle for Innovation is Here
• Failure of the Patient Portal, Poor Doctor-Patient Engagement

Conclusion:

Taking the time out of your day to implement the guides above will dramatically change your healthcare organization for the better.  If you have any thing to add, or have questions, feel free to reach out to us and we would be happy to help.