When Twitter first came out, I disregarded it as a business tool due to already being inundated with Facebook, LinkedIn, Email Campaigns, blogging, and all the other operational duties of running a company.
But I soon realized, (after a discussion with a good friend of mine, Fred Pennic that runs HIT Consultant Media) that Twitter could drive traffic and lots of it. By the way, if you are looking for an amazing media company that can propel your marketing to the next level I recommend contacting them.
Google Analytics (Breakdown of inbound visitor traffic)
After a couple months we have over 2000 followers, which accounts for 17% (twitter and t.co added together) of our web traffic.
How do I manage all these tweets?
I personally use a few tools to help track the hundreds of people a day that want to chat with our company via Twitter. One tool that I really like is Hootsuite. It allows me to listen in on all my social networks at once and respond quickly from one dashboard.
So how does Twitter Hashtags work?
Using hashtags to categorize Tweets by keyword:
- People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search.
- Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword.
- Hashtags can occur anywhere in the Tweet – at the beginning, middle, or end.
- Hashtagged words that become very popular are often Trending Topics.
Example: In the Tweet below, @eddie included the hashtag #FF. Users created this as shorthand for “Follow Friday,” a weekly tradition where users recommend people that others should follow on Twitter. You’ll see this on Fridays.
Hashtags can promote you quickly to thousands of healthcare professionals wanting to read about a topic.
Here is a great list of hashtags and tweet-chats that I use everyday. (see complete list here)
- #FOAMed – FOAM is the movement that has spontaneously emerged from the exploding collection of constantly evolving, collaborative and interactive open access medical education resources being distributed on the web with one objective — to make the world a better place.
- #hitsm – Healthcare IT Social Media (example below)
- #doctors20 (How Doctors Are Using Social and Web 2.0 Tools, etc.)
- #mhealth (mobile health)
- #emr (Electronic Medical Record)
- #ehr (Electronic Health Record)
- #HCIT (Healthcare IT)
- #digitalhealth (Digital Health)
- #hcsm (healthcare social media)
- #hcr (Healthcare Reform)
- #ACO (Accountable Care Organization)
- #ICD10 (ICD-10)
- #hcsmin (Healthcare Communications)
- #ahima (American Health Information Management Association) Anything dealing with medical records, medical coding, transcription, etc.)
- #HIMSS (Health Information & Management Systems Society) The organization that pretty much runs the HIT industry
- #physician-Self explanatory you can just include that hashtag in your title
- #MedEd – Doctors, physicians, medical education
- #mdehr -Doctors and EHR
The highlighted bold text are highly recommended.
Whatever social media channel you use, it’s all about consistency and quality content which will drive traffic to your site and eventually conversion.