As a medical practice, you may be unfamiliar with the techniques of healthcare marketing, especially when you compare yourself to any other ‘typical’ business. However, marketing and communicating with your clients and patients is one of the most important things you should be doing to maximize the success of your business.
One of the best ways to connect with patients is via email. Using this channel, you can directly connect with your readers on a one-on-one basis, giving you an amazing opportunity to educate, market and communicate whatever information you need to share and for whatever purposes.
Nevertheless, while you can theoretically email your clients to your heart’s content, there are some forms of email you should just never forget about. Today, we’re going to exploring seven of the most essential types of email a medical practice should be sending to their mailing list; ensuring you’re covering all the bases.
#1 – Promotional Emails
Perhaps the most common type of medical practice email, and possibly one that you send quite regularly already. With a promotion email, the purpose is to educate your readers on any special offers you’re running at the time.
Whether you’re getting people to refer your practice to their family and friends, or marketing any other opportunities your business is running, if you’re not sending targeted promotional emails, you’re missing out on some serious business.
#2 – Detailing a New Service
Whenever you start offering a new service within your practice, or you have a new product that people might be interested in, it’s important that you’re emailing out to your mailing list to let them know you’re offering it. Otherwise, how else is anybody going to know?
For this, you should be organizing your mailing list in target audiences for the best result. After all, guys are not going to be interested in feminine services, and visa versa. You may also want to organize this into a monthly email if you’re a growing practice consistently offering new things.
This same rule applies to both services and new products. If you’re releasing a lot of new products and services, it might be worth adding them all into one email to save bombarding your users which can ultimately result in people unsubscribing or opting out from your mailing lists.
#3 – Welcome to the Family!
This is the first and most important email you should send to your clients. It’s somewhat of an honor, especially in this day and age, to hand over your personal email address to a business, so the least you can do is thank them for doing so by welcoming them to your community.
Within the welcome email, start by saying hello and then link out to other relevant platforms, such as social media, that they might be interested in. You might also want to link to your services pages, so they can see what you’re offering.
“Using email automation, you’ll be able to design a welcome email to automatically send to someone as soon as their address is added to your mailing lists. This is important for if they’re handing it over online, or physically within your practice. Don’t forget to review “you’re welcome” email monthly to ensure it’s up to date and accurate,” explains Tina Goodwin, a content manager for Ox Essays.
#4 – Sharing Social Proof
Just like any other business in the world, people rely on the testimonials and reviews of others before investing in a product or service. While slightly different, the same logic applies to medical practices.
No matter what kind of email you’re sending, it’s always a great idea to include social proof from past customers to back up your claims and professionalism. In some cases, you may even want to dedicate an email to a case study in order to back up a point or to educate about a product or service you offer.
#5 – An Accurate Email
This is a type of email which covers all forms of email in this list and any others you may be sending. If you’re a patient and you’re reading emails full of typos and grammatical mistakes, you’re not going to put your trust in practice who can’t write properly, and you’ll probably end up taking your business elsewhere.
If you doubt the professionalism and accuracy of your writing skills, here are some online tools that can help;
- Via Writing / Writing Populist: Use these online blogs are references to ensure the grammar of your emails is correct.
- Academized / Assignment Writing Service: These are two leading online proofreading tools to help you identify and correct any mistakes in your content, as reviewed by Best British Essays.
- State of Writing / My Writing Way: Refer to these two online writing blogs for tips and advice on how to improve your general writing skills.
- Essayroo / Boomessays: These professional editing tools can help you improve the overall structure, flow, and readability of your email content. Highly suggested in Boomessays review.
- Academadvisor / Let’s Go and Learn: Use these writing guides to enhance your style of writing and to make the most out of the space you’ve got to work with.
#6 – A Regular Newsletter Email
You can write and send out a newsletter to the patients and clients on, ideally, on a weekly or monthly basis. The latter is best to not irritate your clients with constant messaging. Within a newsletter, you can keep everyone informed in what’s going on in your practice.
Not only does this keep everyone connected to your business, but it also helps to make your patients feel like their part of your practice’s community. This is a great way to boost loyalty among your customers.
“Within a business newsletter, you can include any information you want. You can talk about recent products, new staff, updates on your building, new services on offer, education about certain treatments or illnesses, and even light-hearted conversation. A newsletter is a chance for you to connect with your customers on a personal level; an opportunity you won’t want to waste,” shares Luke Manning, an email marketer for Big Assignments.
#7 – An Improvement Survey Email
Every now and then, perhaps once or twice a year, it’s always a good idea to send out a survey to all your clients and patients. Within the survey, you’ll want to include questions on how everyone is finding the service you provide and where they could possibly be room for improvement.
The business world nowadays, regardless of the industry you’re in, is all about being customer-centric and the patient experience. If you offer an average service, but another practice offers a highly customer-focused service, slowly but surely, you’ll lose your clients to the other business. Healthcare providers, similar to regular business, worry about patient (customer) referrals and revenue.
Always put your customers at the center of every decision you’re making! Through a survey, you’ll be able to identify areas where you can make improvements and ultimately better your business.
Patients will also respect the opportunity to have their say and make their opinions heard, which is a great way to again boost customer loyalty.
As you can see, when it comes to sending emails as a medical practice, there are plenty of email formats you can choose for you.
The seven concepts we’ve listed above are essential in some form or another for every medical practice to use, so dust off your keyboard and start connecting with the people, your patients, who matter to your business!