Healthcare Leadership Podcast Series
Healthcare Leadership Podcast presented by ReferralMD - your go-to resource for increasing practice efficiency and revenue. In each episode, we share tips, tricks, trends, and real stories from physicians and healthcare executives so you can hear what really works to grow your practice.
Episode 9
How to Use PR to Build Your Practice's Brand
Ever wondered how to raise your practice profile and build your brand through PR and media? In this week’s episode of the Healthcare Leadership Podcast, host Jennifer Thompson sits down with former reporter, news anchor, and long-time public relations professional Keith Landry to discuss how doctors and medical practices can leverage their expertise and take advantage of PR opportunities.
Tune in to discover:
- When and what medical stories generate the most interest to news agencies
- The intersection between public relations, social media, and TV news
- How to properly conduct media interviews
- Tips for hiring a PR consultant
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