Mobile fever has swept through the world. Some would say it is trending. The advancement of tech brought us phones that are capable of a lot more than their simpler predecessors. You don’t even have to own an expensive smartphone – even the simpler models are capable of accessing the internet nowadays.
Mobile marketing is defined as “a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Mobile is disrupting the way people engage with brands.” How has mobile marketing changed the way we market goods and services. As you’ll see from the infographic below, mobile marketing is important to the way companies and the healthcare industry reach their audience.
The healthcare industry is no exception. In fact, healthcare marketing has forever been transformed by the increasing use of mobile tech. In this post, we’ll go through exactly how it has changed this sector and what those in the industry need to seriously consider going forward.
A Mobile-First Website
Forget about making your site look pretty on desktops. It’s great if it does, but it’s more important to ensure that it is flawless on mobile devices. It’s fairly simple to get this right – if it works well on a mobile device, it will do the same on a desktop or laptop.
So save yourself some time and money and get your site optimized for the mobile-first index. It has to load fast, has to be clean and uncluttered, and the text must be easy to read. Follow up by ensuring that the site functions perfectly for mobile users.
Adapt Content for Mobile
By this we mean start preparing for mobile searches or, to be more specific, voice searches. This means using natural language on your site and including a comprehensive Q&A section as well.
Upgrade The Value Of Content
People go online because they want answers, not because they want to watch advertising. Make sure that your content is valuable and that it provides answers to the questions people are asking.
Will all those who read the content sign up for your service? Of course not, but the more people that refer to your site, stay there longer, and return for more information, the better your site reads for the search engines. For more information about marketing strategies for your healthcare practice, go to www.getreferralmd.com
There are billions of apps out there. Okay, so maybe that’s a slight exaggeration, but you understand what we’re getting at. People utilize apps because they are useful. They offer a simple way for clients to interact with the company but can go so much further than that.
A useful app that provides interesting content and answers to questions is something that people will want on their phones. And, better still, an app that they want to share. Create an app that provides value for people whether they are clients or not, and you stand a far better chance of winning over new business.
Overall, mobile marketing has forever changed the healthcare industry. We have apps that allow us to easily process medical claims, access information, schedule appointments, etc. With the ever-increasing popularity of mobile, it was about time that the healthcare industry started to take this trend seriously.
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