The Doctor’s Guide to Blogging – Updated for 2025

Blogging Best Practices and Resources for 2025

Suppose you want to grow your online presence and medical practice, engage your audience, and position yourself as a trusted authority. In that case, blogging remains one of the most effective ways doctors can do this.

Why Blog in 2025?

1. Boosts Your Authority & SEO – Blogging helps improve your search rankings, making it easier for patients, peers, and potential collaborators to find you.
2. Builds Trust & Engagement – Regular, high-quality content fosters trust in your community and positions you as a thought leader.
3. Increases Revenue & Visibility – A well-maintained blog can drive traffic, generate leads, and establish you as a go-to expert.

To help you succeed, here are three must-read resources packed with insights and strategies to take your blog to the next level:

1. Neil Patel’s Quicksprout.com – Mastering Blog Content Strategy

Neil Patel’s QuickSprout blog is a top-tier resource for content creators looking to improve their digital marketing and blogging strategies. His insights on crafting engaging content that attracts and retains audiences are invaluable.

Excerpt:

“Great blog content stands out because it consistently delivers value. The three essential elements of compelling content are:

• Cornerstone content: Foundational, evergreen posts that establish your expertise.
• Personal content: Authentic, relatable stories that connect with your audience.
• Spicy content: Timely, opinionated, or trending topics that spark engagement.”

2. ThinkTraffic (Now Fizzle.co) – 21 Quick Actions for Blogging Success

Corbett Barr’s insights on ThinkTraffic, now part of Fizzle.co, offer a goldmine of strategies for setting up and optimizing your blog for long-term success.

Excerpt:

“Action #1: Start Building an Email List (20-30 minutes)

• Why this matters: If you’re not building an email list, you’re missing out on the most direct and effective way to engage your audience. Unlike social media, where algorithms control visibility, email marketing gives you complete ownership of your audience engagement.”

3. Moz Blog – Optimizing for SEO & Blog Traffic Growth

SEO is more important than ever in 2025, and Moz remains a trusted resource for maximizing your blog’s visibility. Their guide, 21 Tactics to Increase Blog Traffic, provides actionable insights for driving consistent, organic traffic.

Excerpt:

“It’s one thing to start a blog, but growing it into a traffic powerhouse requires strategy. Some key tactics include:

• Creating in-depth, long-form content that ranks well in search engines.
• Leveraging keyword research to optimize your posts for discoverability.
• Promoting content through social channels, partnerships, and repurposing.”

Take Action Today!

Blogging in 2025 is more than just writing—delivering valuable, optimized content that engages and informs. A strong blog can set you apart whether you’re a healthcare professional, entrepreneur, or industry expert. Start implementing these best practices today, and watch your online presence grow!

What’s your biggest blogging challenge? Let me know in the comments or reach out—I’d love to help!

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Why blog, you ask?
1. Helps build your authority online (Ranks you higher on Google so patients and other doctors can find you)
2. Build trust in your community
3. Bottom line – Over time, this will increase your revenues and make you “famous”

Here are three great articles that I think you guys will enjoy.

1.  Wanted to share a great blog I ran across called Quicksprout.com, which has some great information for doctor’s that are interested in creating valuable content for their own websites.

Excerpt – Great blog content is made of these 3 things
Great blogging attracts attention because it delivers good content over time, which gives you regular exposure to an audience with whom you build trust…

• Cornerstone content
• Personal content
• Spicy content

2.   Another blog written by Corbett Bar, called Thinktraffic.net has a great blog titled “21 quick actions you can do today to set up your blog for massive success”

Excerpt – Action #1: Start Building an Email List (20-30 minutes)
Why this is important: If you aren’t building an email list, you’re missing out on the most powerful and consistent way to drive repeat visitors and customers to your website or blog. With an email list, you become less and less dependent on external sources of traffic, and gain more ability to interact with your blog’s audience.

3.   SEOMoz.org is a great blog that helps you optimize your site for Google and other search engines so that you gain the most exposure online as you possibly can.

Excerpt – 21 Tactics to Increase Blog Traffic (Updated 2012)
It’s easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we’ve grown the Moz blog to nearly a million visits each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post. There’s an art to increasing a blog’s traffic, and given that we seem to have stumbled on some of that knowledge, I felt it compulsory to give back by sharing what we’ve observed

Why this is important: If you aren’t building an email list, you’re missing out on the most powerful and consistent way to drive repeat visitors and customers to your website or blog. With an email list, you become less and less dependent on external sources of traffic, and gain more ability to interact with your blog’s audience.

Share your knowledge

What resources do you use for research and knowledge building?