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Collaborative Patient Referrals – Interoperability the missing link for healthcare referrals

Collaborative care and Health IT.

Shared electronic physician referral softwareIn the ever-evolving world of health care, a figure whose role was once greatly limited in scope, is beginning to take center-stage in the diagnosis process.  Previously, the patient was treated more like a bottom-tier employee, expected to blindly obey orders handed down by minds deemed more expertly versed in specialized disciplines.  Now, websites, like WebMD and SymptomChecker, provide patients with a means of becoming more conversant with medical methodology.

More importantly, such websites serve as indicators supporting the proposal that patients should be more involved; have more say in their medical treatment. Typical “patient/physician” interaction and key studies show that patients are, in fact, taking more active roles in their care.  Patients are realizing that inserting an “I” into the “team” of physicians tasked with maintaining their health just makes sense.  An increasing numbers of doctors are coming to similar conclusions.  Understanding “Collaborative Care,” as a shift in the medical diagnosis process, leads to a demand, made of physicians, to establish more efficient lines of communication and provide more reliable resources.

“Collaborative Care” is simply a term, like “Integrated Care” or “Shared Care,” that, while used to define a range of varying philosophies on medical treatment, is based upon the notion that patient care is becoming increasingly team-oriented.  Dove Press Patient Intelligence Journal conducted a study, asking patients: “Have you ever asked your physician to prescribe something different than the original recommendation?” 34% responded: yes.  More telling was the fact that 69% percent of doctors agreed to prescribe the alternate medication.  Patients are playing a larger role in their treatment because they are more informed.  An article, by John Mooney, co-founder of “collaborativeCARE Conference,” asserts that the “informed patient” is the primary reason that health care treatment needs to adapt, becoming more “inclusive, integrated, and collaborative.” Shifting the backbone of health care delivery to accommodate patients’ increasingly relevant roles is an inarguable necessity.

Establishing a more collaborative approach to patient care can mean a number of things, but all are based upon making changes that facilitate better communication.  Specialists must work more closely with primary physicians, while providing patients with access to medical knowledge more reliable than a hastily written posting found on an online medical bulletin board.  Making communication between primary care givers and specialists easier involves making sure that patient records can be shared quickly with an electronic referral management application as ReferralMD provides, with updates to patient files occurring just as quickly. 

Such simplification, allowing physicians to communicate more effectively, would greatly reduce the percentage of errors in patient files.  This, in turn, would establish a more dependable knowledge base for physicians, allowing them to more effectively inform and guide their patients.  Patients have access to a wealth of global medical knowledge, but such information should act as a supplement, not a substitute, for the personalized guidance provided to them by their primary doctor.

As healthcare IT  needs shift and new demands are made, changes, in how patient care is approached, become more defined by a need to stay up-to-date with technology and the fervid rate at which medical information is disseminated.   These notable factors have cultivated a health care culture that must adapt to serve a more knowledgeable patient base, whose increased accountability and interest in their health, has led to a need for doctors to modify their own roles.    

A focus on pushing for a more integrated approach to health care is a vital part of moving towards more effective patient-oriented treatment.  This push can not happen without, first, making strides to ensure doctors are better equipped to handle patient needs.  Communication between physicians must become more proficient.  Only then can it be assured that patients are receiving the best level of guidance from a network of physicians, working in collaboration, to best inform their decisions.  The “informed patient” is an integral part of the diagnosis team and playing on a team means making sure everyone is on the same page and everyone has a playbook they can rely upon.

Works Cited

“Collaborative Care.” Wikipedia, the Free Encyclopedia. Web. 05 Oct. 2011.             <http://en.wikipedia.org/wiki/Collaborative_Care>.

Mooney, John. “Why the Time Is Right for Collaborative Care.” KevinMD.com | Social Media’s Leading     Physician Voice. Web. 05 Oct. 2011. <http://www.kevinmd.com/blog/2011/02/time-     collaborative-care.html>.

What do you think can be done better to improve communication between providers? Tell us your story.

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Jonathan has a proven record of entrepreneurial success in the healthcare field. As the founder and CEO of ReferralMD, he is responsible for designing the framework of ReferralMD, while managing enterprise sales, marketing and channel development.